Driving Business Development with Events
Events aren't a marketing expense -
they're your strongest business development channel
I help companies turn events into a business growth engine, building the strategy and driving the execution that gets you measurable ROI.
With 25 years leading corporate events and North America field marketing at billion-dollar firms, CMP and PMP certifications, and 750+ events planned and delivered, I bring senior-level leadership without the full-time overhead.
In the age of AI, in-person connection is worth more than it's ever been. If you don't build a strong event strategy, someone else will build the relationships instead.
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01. Fractional Event Strategy & Execution
You're serious about events but have no one steering them - no in-house lead, no clear cadence, no plan tying events to pipeline.
You want a senior strategist in the seat, segmentation, an annual event calendar, hands-on execution, and ongoing support for speaking engagements and everything in between.
02. Project-Based
One event carries real weight this year - a user conference, a sales summit, a marquee fundraiser.
You need someone who's run this before, either leading it outright or standing beside your team so nothing gets missed.
03. Strategic Support
You have a team, but they need a leader who's done this at scale. A coach for your event lead, a builder of real project plans, a second set of senior eyes.
You need boots on the ground the day of,
someone who owns the room when it matters most.
Your events aren't tied to revenue, and no one's connected the dots between the spend and pipeline. You need that fixed now.
Someone's out and the calendar doesn't stop.
You need a fill-in who can run point from day one.
Bonus: Event Playbooks
Want to learn how to plan and execute high-impact corporate events yourself?
When Clients Bring Me In
A corporate event is a strategically planned business gathering designed to bring people together in support of a company's goals - whether that means building relationships, driving revenue, educating an audience, strengthening culture or creating brand impact.
Examples of Corporate Events
Executive Roundtables
Client Loyalty & VIP Events
Conference Sponsorships & Activations
Business Development Dinners
Partner & Channel Events
Panel Discussion
Annual Sales Kickoffs
User Conferences & Summits
Product Launch Events
Incentive Trips & President's Clubs
Logistics are the table stakes. Strategy is the jackpot.
Definition of a Corporate Event
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