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Let´s work together!
Build events that don’t just fill rooms — they drive revenue, relationships, and measurable return.
Turn events into your highest-return business development channel — when they’re built with the right strategy, audience, experience, and follow-up.
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CMP and PMP certified, and trained as a LUMA Institute Certified Practitioner of Human-Centered Design
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University of Texas at Austin graduate
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Built a corporate marketing and events program from the ground up
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750+ events planned and delivered over a 25-year career
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One event I built generated $175M in new business opportunities with a 47 out of 47 post-event satisfaction score
I help companies create business-driving events with more intention, structure, and measurable impact.
I also use AI as a practical tool to make the planning process more efficient — and can help your team learn how to use it in ways that save valuable time without losing the human connection that makes events powerful.
Find the Right Level of Support
Every organization has different event challenges. Whether you need someone to lead your entire event strategy, take ownership of one critical event or strengthen the team and systems you already have, I can step in where you need me most.
Fractional
Event Strategy & Execution
You know events can drive your business. You need the strategy and leadership to make it happen.
I work as an extension of your team, bringing senior-level event strategy and execution to help you build a more intentional, consistent and results-driven event program.
Project-Based
Event Strategy & Execution
You have one event that carries real weight. Let’s make it count.
From strategy through execution, I bring the leadership, structure and experience needed to turn a high-stakes event into a meaningful business opportunity.
Strategic
Event Support
Sometimes you don’t need another person to execute the event. You need someone to lead the strategy.
Whether you need better processes, stronger technology, team coaching or interim leadership, I provide experienced strategic support to help your event function work smarter and deliver more.
Fractional Event Strategy & Execution
You know events can drive your business.
You need the strategy and leadership to make it happen.
You’re investing in events, but without a clear strategy and consistent execution, it’s difficult to create meaningful business results.
I become an extension of your team—providing senior-level event leadership without the cost of a full-time hire.
I can help you:
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Build an event strategy aligned with your business goals
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Create an annual event roadmap and priorities
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Develop repeatable processes and project plans
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Lead or support event execution
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Align sales, marketing and leadership around each event
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Measure what matters and improve results over time
The result: A more strategic, organized and effective event program that drives stronger relationships and business outcomes.
Project-Based Event Strategy & Execution
You have one event that carries real weight.
Let's make it count.
A User Conference. Sales summit. Executive event. Marquee fundraiser.
When an event is highly visible, strategically important or represents a significant investment, you need someone who knows how to bring the strategy, people and details together.
I provide experienced leadership from initial strategy through execution.
I can help you:
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Define the event strategy and desired business outcomes
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Build the project plan, timeline and budget
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Align stakeholders, internal teams and vendors
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Develop the attendee experience and engagement strategy
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Lead planning and execution
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Create a post-event follow-up and measurement plan
The result: A well-executed event designed to deliver more than a great experience—it delivers meaningful results.
Strategic Event Support
Sometimes you don't need another person to execute the event. You need someone to lead the strategy.
Maybe your event program needs more structure. Your team needs coaching. Your technology and processes aren't keeping up. Or your event leader is temporarily out, and you need experienced leadership to fill the gap.
I provide flexible, senior-level support where you need it most.
I can help you:
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Build or strengthen your event strategy
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Assess your current event program and identify opportunities
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Create processes, playbooks and project management systems
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Improve event technology and workflows
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Coach and develop your internal team
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Provide interim event leadership during transitions or leave
The result: A stronger event function, more confident team and systems built to support long-term growth.
Smarter Events, Powered by AI
AI isn't a replacement for strategy, creativity or human connection.
It's a tool to help your team work smarter.
I identify opportunities to use AI to reduce manual work, streamline planning
and uncover better insights.
