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Let´s work together!
Build events that don’t just fill rooms — they drive revenue, relationships, and measurable return.
Turn events into your highest-return business development channel — when they’re built with the right strategy, audience, experience, and follow-up.
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I help companies create business-driving events with more intention, structure, and measurable impact.
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I also use AI as a practical tool to make the planning process more efficient — and can help your team learn how to use it in ways that save valuable time without losing the human connection that makes events powerful.
SERVICES
Events can be a powerful tool to drive business.
I'm here to show you how.
Event Blueprint
Includes up to 6 hours:
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Pre-intensive questionnaire
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4-hour strategy session with key leaders
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1-hour to compile findings
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1-hour post-intensive readout
This is a focused strategy day designed to help your company understand how events can better support business growth.
I will work with your key leaders to assess your goals, current business development efforts, existing relationships, internal capabilities, and upcoming opportunities. From there, I will help identify what types of events make the most sense, who should be in the room, how those events should be structured, and what needs to happen before, during, and after the event to make it worth the investment.
This is not a generic brainstorming session.
It is a working strategy session designed to give you clarity, direction, and practical next steps.
What I will focus on:
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Your current event approach and what may be missing
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Business goals your events should support
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Ideal audiences, clients, prospects, or referral partners
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Event formats that make the most sense for your company
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How to create stronger reasons for people to attend
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How AI can support planning, messaging, follow-up, and efficiency
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Follow-up strategy and how to keep momentum going after the event
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How to measure success beyond attendance
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Immediate next steps for your internal team
Best for: Companies that know events could be more valuable, but need help deciding what to do, where to focus, and how to build a stronger plan.
Important note: Travel and any additional expenses incurred will be billed back to the company.
Event Advisory
​This is for companies that already have someone internally who can help with logistics, but need senior-level event strategy, structure, and guidance to make sure events are tied to business development and return on investment.
You may have an executive assistant, office manager, coordinator or marketer who can execute the details — but you need someone experienced to guide the strategy, strengthen the process, and make sure each event is designed to create real opportunities.
I help define the target audience, event goals, invitation approach, planning timeline, attendee experience, follow-up strategy, and success metrics — while your internal team helps execute the details.
This gives you senior-level event leadership without hiring a full-time event marketing leader.
What I will do:
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Assess your current event approach and business opportunities
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Align event strategy to business development priorities
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Identify the right audience, client segment, or prospect group
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Recommend event formats that align with your goals
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Assess and recommend event tools based on your needs
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Identify where AI can improve efficiency, planning, communication, and follow-up
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Create or refine your event planning timeline and project plan
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Train your internal team on what needs to happen and when
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Review event concepts, agendas, messaging, and attendee experience
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Build or refine the follow-up strategy before the event happens
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Provide a framework to show event ROI and business impact
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Help create repeatable processes, planning templates, and workflows
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Serve as a senior-level event executive throughout
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Provide performance review and recommendations based on what is working
Best for: Companies that want to use events more strategically, already have internal execution support, and need experienced guidance to make events more intentional, organized, efficient, and tied to business growth.
Important note: Event software, gifting platforms, design tools, AI platforms, and other third-party costs are not included. I can evaluate what you need, recommend the right tools, and help set them up with additional time. All travel and event-related expenses are the responsibility of the company.
Event Transformation
(Limited Availability)
For companies that want to turn events into a consistent business-development engine — without hiring a full-time event leader.
I will partner with your team to strategize, plan, and execute business-impacting events designed to get the right people in the room, create meaningful conversations, and drive measurable next steps.
This is not basic event planning.
This is senior-level event strategy, hands-on planning partnership, execution support, follow-up strategy, and business impact — built around your company’s goals.
This offering is designed for companies that want to stop treating events like occasional one-off activities and start using them as a consistent way to build relationships, create opportunities, and drive business.
I turn business driving events from an idea into a fully planned, business-focused experience — with the strategy, structure, coordination, communication, follow-up, and ROI thinking needed to make it matter.
I also bring practical AI support into the process where it makes sense — helping your team use AI to work more efficiently, streamline planning, improve communication, organize event details, support follow-up, and create repeatable systems that save time.
This is hands-on partnership, not guidance from the sidelines.
What I do:
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Build the event strategy, purpose, and business goals
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Recommend the right event format for your audience and objective
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Define the ideal audience and invitation strategy
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Create the planning timeline and project structure
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Guide messaging, positioning, and attendee value
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Support venue, vendor, speaker, and stakeholder coordination as needed
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Create or guide the run-of-show
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Partner with your internal team on key planning details
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Use AI where appropriate to improve efficiency, planning, content, and workflow
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Help teach your team practical ways to use AI in the event planning process
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Ensure the attendee experience feels thoughtful and intentional
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Keep the event connected to business development goals
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Build registration, communication, and reminder strategy
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Create the follow-up plan before the event happens
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Recommend ROI tracking, success metrics, and next steps
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Provide post-event recommendations to improve future events
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Execute the event on-site
I intend to to keep my time focused on the work that creates the greatest impact: strategy, planning, attendee experience, follow-up, AI-enabled efficiency, and ROI. To make the most of our time together, your team should plan to handle smaller administrative tasks such as vendor payments, shipping and list cleanup. I’ll guide what needs to happen and when — but internal support for those details allows me to stay focused on transforming the event and driving stronger business outcomes.
Best for: Companies that want intentional, well-planned, business-driving events — and need senior-level event leadership to execute flawlessly without hiring a full-time event marketing leader.
Important note: Technology platforms, registration systems, gifting tools, design tools, event software, AI platforms, and other third-party costs are not included. I can evaluate what you need, recommend the right tools, and help set them up with additional time. All travel and event-related expenses are the responsibility of the company.
