Driving Business Development with Events
Events aren't a marketing expense -
they're your strongest business development channel
I help companies turn events into a business growth engine, building the strategy and driving the execution that gets you measurable ROI.
With 25 years leading corporate events and North America field marketing at billion-dollar firms, CMP and PMP certifications, and 750+ events planned and delivered, I bring senior-level leadership without the full-time overhead.
In the age of AI, in-person connection is worth more than it's ever been. If you don't build a strong event strategy, someone else will build the relationships instead.
When Clients Bring Me In
Event Expertise Where You Need it Most
Whether you need ongoing event leadership, help with a high-stakes event or strategic support for your team, I bring the experience and strategy to help you get more from every event investment.
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01. Fractional Event Strategy & Execution
Turn your events into a more strategic driver of business.
Ongoing senior-level event leadership to build the strategy, structure and execution needed to create consistent, measurable results.
Best for: Organizations that need experienced event leadership without adding a full-time role.
02. Project-Based Event Strategy & Execution
When the event matters, experience matters.
Strategic leadership and hands-on execution for high-stakes events that carry significant visibility, investment or business impact.
Best for: User conferences, sales summits, executive events, fundraisers and other marquee moments.
03. Strategic Event Support
The expertise you need - exactly where you need it.
Flexible strategic support to strengthen your event strategy, processes, technology and team - or provide leadership when there’s a gap.
Best for: Organizations building, improving or navigating change within their event function.
What is a Corporate Event?
A corporate event is a strategically planned business gathering designed to bring people together in support of a company's goals - whether that means building relationships, driving revenue, educating an audience, strengthening culture or creating brand impact.
Examples of Corporate Events
Executive Roundtables
Client Loyalty & VIP Events
Conference Sponsorships & Activations
Business Development Dinners
Partner & Channel Events
Panel Discussion
Annual Sales Kickoffs
User Conferences & Summits
Product Launch Events
Incentive Trips & President's Clubs
Logistics are the table stakes. Strategy is the jackpot.
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