25 Years of Event Strategy. Zero Gatekeeping

Let's be honest: anyone can book a venue, but not everyone knows how to build an event that drives the bottom line. Click here to join a short webinar where we walk through Step 1: what corporate events actually are and why they are your most important business tool.

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Most companies are still treating booth swag like a checklist…

Order items. Put them on a table. Hope people stop.

But the best booths?
They use gifting as a strategy—not an afterthought.

It’s not about what you give away.
It’s about what happens while they’re there.

Save this for your next event 👀

#corporateevents #eventmarketing #tradeshowtips #fieldmarketing #eventstrategy

Most people don’t realize how flexible hotel contracts actually are… until it’s too late.

Save this for your next event—this is where budgets are won or lost.

#corporateeventsjennie #eventmarketing #corporateevents #negotiate #hotelcontracts

Have you ever seen a format like this before?

This is what I mean when I say events should feel intentional.

Not just dinner. Not just entertainment.

An experience people actually remember (and talk about after).

This one nailed it.

#corporateevents #eventmarketing #eventideas #experiencedesign #fieldmarketing

Are you team hotel or team Airbnb?

I’m hotel all the way.

Fresh towels, someone else taking out the trash, and a perfectly made bed every single day… yes please.

#corporateeventsjennie #eventmarketing #eventplannerlife

The real work starts after hours.

It’s not always balanced… but it’s everything.

#workingmom #corporateeventsjennie #careersinmarketing

Trust me, it happens multiple times while planning an event. By the time you show up onsite, 99% of the work better be done.

No one sees the problem-solving, the pivots, the “this isn’t working” moments…but, that’s what makes the event work.

If you’re in it—you know.

If you’re trying to get into it—this is the real job.

Follow along if you want the honest version of corporate events.

#corporateevents #eventmarketing #fieldmarketing #eventplannerlife #careerinmarketing

Most people think corporate events are about logistics…

And yes—there are a lot of details.

But the best event marketers?

We’re thinking like business leaders.

Who should be in the room.

What conversations need to happen.

And how this event actually drives revenue.

That’s the difference between a “nice event”…

and one that people remember and that drives business.

If you’re exploring this career or already in it—this is the shift.

#CorporateEventsJennie #EventMarketing #FieldMarketing #MarketingStrategy #CareersInMarketing

It’s one of those careers people don’t always know exists—but once you’re in it, you realize how much impact it can have.

If you’re curious about this space, follow for more.

#CorporateEvents #EventMarketing #FieldMarketing #MarketingCareers

Sorry the room was too cold…

#corporateeventsjennie #criticism #careersinevents

I can also scroll memes, hang with friends and plan vacations that I may or may not go on.

#corporateeventsjennie

Sometimes I have to remind myself… it’s not always about the destination. It’s about what you learn, how you grow, and who you become along the way.

Whether you’re exploring a career in corporate events, already in it and trying to grow—or you’re one of my incredible friends cheering me on…I’m really grateful you’re here 🤍

#corporateeventsjennie #eventmarketing #thejourney journey

Volunteered at a soup kitchen with my son and my dad. Three generations. One morning.

No titles. No deadlines. No KPIs.

Just people helping people.

In a week full of meetings and execution… this is what stayed with me.

A reminder that not all impact shows up in metrics.

And sometimes the most important thing you can do… is show up.

Watching my son serve others with kindness? That’s the kind of win that sticks.

When’s the last time something shifted your perspective?

#CorporateEventsJennie #GiveBack #Leadership #PerspectiveShift #CommunityMatters

I know… hot take.

But this is exactly how attendees feel when events lack clarity.

As an event marketer, here’s what stood out:

→ Access without direction creates frustration

→ “Hidden” great experiences don’t feel like wins

→ If people don’t know where to go, they assume there’s nothing worth seeing

SXSW has incredible energy—but you have to work to unlock it.

And most attendees won’t.

If you’ve cracked the code, I want to know!

#SXSW #SXSW2026 #EventMarketing #CorporateEventsJennie #ExperientialMarketing

A beautiful rooftop like this in New York might catch your eye… but when I evaluate a venue, I’m looking for things most people don’t notice.

• Where will people naturally gather? The best spaces create conversation without forcing it.
• Is there a “reveal” moment? Great venues give guests that first wow when they walk in.
• What does the lighting look like after sunset? This changes the entire mood of an event.
• Is there a built-in focal point? A skyline, stage, fireplace, or view that anchors the room.
• How does the space make people feel? Energy matters just as much as aesthetics.

Because the truth is — the venue doesn’t just host your event.

It sets the tone for the entire experience.

What’s the most memorable event location you’ve ever been to?

#CorporateEventsJennie #EventMarketing #EventStrategy #EventProfs #EventPlanning

We conduct site visits on repeat.

Every city I visit, I’m automatically thinking:

• Could we host an event here?
• What experience would actually wow people?
• What restaurant delivers great food and stays within budget?

Once you work in events, you never see destinations the same way again.

Event planners — what’s the best venue you’ve ever hosted an event at?

#EventProfs #CorporateEvents #EventPlannerLife #CorporateEventsJennie #EventMarketing

Putting up the booth is the easy part…

Behind every conference booth is a lot more strategy and effort than most people realize.

What looks like a simple setup on the show floor is usually months of planning—messaging, design, logistics, shipping, budgets, and making sure the experience actually supports the business goals.

And then the day comes where you build it all.

Corporate events is the perfect mix of marketing strategy and hands-on execution.

If you’re considering a career in corporate events… this is a little peek behind the curtain.

What part of event planning are you most curious about?

#CorporateEventsJennie #EventMarketing #CorporateEvents #B2BMarketing #EventProfs

Traveling for work is one of the unexpected perks of this career.

New York always reminds me why I love events so much — the energy, the creativity, the feeling that something interesting is happening on every corner.

That said… there’s still nothing better than coming home to my family after a trip.

This career has given me the chance to see incredible places while building something meaningful. Honestly, it feels like the best of both worlds.

If you could travel anywhere for work, where would it be?

#CorporateEventsJennie #EventMarketing #CorporateEvents #EventProfs #WomenInMarketing

Doing hard things is just part of the deal.

If you needed a little encouragement today… you’re not alone.

#corporateeventsjennie #eventmarketing #encouragement

Leadership isn’t doing more.

It’s doing different work.

More decision-making. More delegation. More accountability.

I still get involved in execution sometimes, but most of my time is spent on:

• Strategy

• Building better processes

• Improving efficiency

• Training the team

• Holding people accountable

Some days? It’s way harder than event execution.

But it’s also where you start to see the bigger impact.

And, it’s always an adventure.

#CorporateEventsJennie #EventLeadership #EventCareers #EventMarketing

What would you add to the list?

Executive events build credibility, trust — and pipeline.

Because here’s the truth:

If you miss the mark…
you don’t just lose the moment,
You lose the room.

Executives don’t give second chances.

Save this for your next executive planning session.

#CorporateEventsJennie
#ExecutiveEvents
#EventMarketing
#FieldMarketing

You can’t rewrite what’s behind you.
But you can decide what happens next.

New chapter.
New direction.
Same you — just wiser.

Forward looks good on you.

#ForwardMotion
#GrowthInMotion
#CorporateEventsJennie

Honestly, I love what I do.

But the hardest part isn’t the budget.
Or the stakeholders.
Or the 500 moving pieces.

It’s trying to balance a full-time role, a family, and something that resembles a social life.

No matter what’s going on, I push through.
Make dinner.
Manage the family calendar.
Show up.

Tonight it was my daughter’s lacrosse game.
Tomorrow I’m volunteering.

People say it’s “all about balance.”
Some days it feels more like intentional trade-offs.

And, that’s the real work.

#corporateevents #eventmarketing #womeninmarketing

This is the part they don’t teach clearly enough in school:

Events aren’t the “fun extra”…
They are one of the fastest ways to build trust, move buyers forward, and influence revenue.

If you’re:
– A marketing major
– Early in your career
– Or quietly thinking about pivoting

Save this.

Because understanding event strategy will separate you from the rest of your class… and your peers.

The marketers who win in the next 10 years won’t just be digital.

They’ll know how to create rooms that drive results.

#CorporateEventsJennie #EventStrategy #MarketingStrategy

Most people don’t “fall into” corporate events because they’re qualified…

They grow into it because they’re willing.

If you can:

• Solve problems without panicking

• Ask better questions

• Care about business outcomes (not just pretty details)

You can build a career here.

I didn’t start with a roadmap either.

I started by raising my hand.

If you’re curious about this path, tell me where you are right now — college? first job? career pivot? 👇 I’ll respond.

#CorporateEvents #EventMarketing #CareersInMarketing

You’ll pour your heart into the work.
You’ll build something that never existed.
You’ll create real impact.
You’ll make lifelong friends.

And one day,
it will all be gone.

Build anyway.
Care deeply anyway.

Because even when it ends,
you’ll be stronger.
Proud of what you built.
And prepared to do something
you never imagined you could.

Some chapters don’t last forever —
and they’re still worth everything you give them.

If you’re walking through an ending you didn’t choose,
I hope this reminds you:
the growth stays.
the relationships matter.
and the work lives on in you.

Build anyway. 🤍

#CorporateEventsJennie #BuildAnyway #CareerLessons

Corporate events regularly rank high on the stressful jobs list—and honestly, that checks out.

The urgency is real.

The details are endless.

And so much is out of your control—venues, weather, speakers, flights, tech, leadership expectations.

You’re constantly making decisions with incomplete information… and doing it calmly, publicly, and fast.

If you’re considering a career in corporate events, here’s the part people don’t always say out loud:

👉 the work is rewarding and demanding

👉 the pressure doesn’t disappear as you get more senior—it just changes

👉 learning how to manage stress is not optional, it’s part of the job

For me, movement is non-negotiable.

This career can be incredible—but only if you build habits that help you sustain it.

If you’re thinking about getting into corporate events, don’t just ask “Can I do the job?”

Ask “How will I take care of myself while I do it?”

That answer matters more than your to-do list.

#corporateeventsjennie #eventmarketing #eventprofs #eventstrategy #eventplannerlife

Corporate events aren’t about checking boxes…

they’re about strategy, messaging, audience, and outcomes.

When events are done right, they drive pipeline, influence decisions, and build trust at scale.

That doesn’t happen by accident — and it definitely isn’t “just logistics.”

If you’ve ever been told, “Anyone can plan an event,” this one’s for you.

#corporateeventsjennie #eventmarketing #eventprofs #eventstrategy

The best meetings aren’t just about content.
They’re about experience.

Creativity doesn’t mean flashy or expensive —
it means intentional. Designing moments people remember. Building connection, not just agendas.

No matter the destination, great events always ask the same question:

How do we want people to feel when they leave?

That’s where real event strategy starts.

#EventStrategy #ExperientialMarketing #CorporateEvents #MeetingDesign #EventMarketing DisneyMeetings DisneyMeetingsAndEvents

Most people think event planning starts and ends with weddings.

But there’s an entire world of corporate events — conferences, executive dinners, product launches, user groups — that sit at the intersection of marketing, strategy, and business outcomes.

If you’re a marketing major (or already in marketing) and didn’t know this was a career path… you’re not behind.
You were just never shown the full picture.

This page exists to change that.

What do you want to learn more about?

#corporateeventsjennie #weddingplanning #eventmarketing

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HI THERE!

Why In-Person Events Matter More Than Ever

After 25 years of building event strategies and executing experiences that drive real, measurable business growth, I’m pulling back the curtain. I’m sharing everything I know so that you can succeed.

Whether you want to bring high-level executives together to close millions of dollars in sales, build an event that raises hundreds of thousands of dollars for your non-profit, or launch your own successful career in corporate event planning - I’m here to guide you.

The best part? It’s never been easier to get started. I’ve packaged my exact blueprints for you, and if you ever get stuck, I’m right here to help you navigate the bumps.

Let’s go! I’ve got you.

Jennie

The Human Factor in an AI World

Let’s be real: AI is fantastic. It helps us be more efficient, streamline logistics, and maximize our time (and yes, I’ll absolutely show you how to leverage it). But what AI cannot replace is the trust factor. Trust is built through human interaction, shared energy, and a firm handshake. In a digital-first world, unforgettable in-person experiences are your ultimate competitive advantage.

Jennie

Stay Ahead of the Curve

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I’ve got you. Let’s do this.

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How we can work together

01. The Power Hour

Perfect for tackling a specific roadblock, brainstorming an event concept, or getting an expert audit on an existing plan.

02. The Strategy Bundle

Designed for those executing a specific project who want ongoing milestones, review sessions, and tactical support as the event approaches. This will also unlock a monthly shared coaching and networking hour while bundle is in use.

*hours must be used within 2 months

03.The Quarterly Advisory Retainer

The Ultimate Partnership: We kick off with a full-day strategy session (6 hours) to build your comprehensive event road map. From there, we align with weekly 1-hour check-ins to assess, adjust, and optimize every single quarter. Plus, you get priority email support for any burning questions along the way.

LEARN MORE

25 Years of Event Strategy. Zero Gatekeeping

​

Follow on Instagram

HI THERE!

Why In-Person Events Matter More Than Ever

Jennie

The Human Factor in an AI World

Jennie

Stay Ahead of the Curve

Join our Community.

Pick Your Platform of Choice

How we can work together

01. The Power Hour

02. The Strategy Bundle

03.The Quarterly Advisory Retainer